Impact Report

2025 State of the Movement

What we’ve done, where we’re behind, and what’s next as we create the future of footwear and work to leave the planet better than we found it.

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This report is not just a reflection of where we are – it’s a commitment to where we’re going. To be transparent about our progress. To be honest about where we’re falling short. And to continue pushing – alongside others – for faster, more meaningful change.

“This is not work we can do alone. That's what the State of the Movement is about – sharing what's working, where we're struggling, and how we can move faster together.”

A Note From

Ann Radil

Senior Director, KEEN Effect

At KEEN, we've always believed business has a responsibility bigger than the bottom line – reflected in how we design our products, operate, support communities, and engage on the issues that matter.

We call this the State of the Movement because progress is collective. It happens when companies, partners, and communities move together to raise the bar.

This year, we made meaningful progress – reducing our operational carbon footprint, continuing to detoxify our supply chain, and advancing durability and circularity. At the same time, we are clear-eyed about where we need to go further.

We have more work to do. And we intend to do it.

2025 Impact

Results We’re KEEN On

233K+

pounds of PFAS avoided since 2014 through our detox initiative

100%

renewable electricity matched across all KEEN-owned facilities

$3.24

million in grants and product donations to 88 partners

855K+

acres of land protected through The Conservation Alliance

3.5K

hours volunteered by KEENers worldwide

26K+

pounds of solvents avoided in 2025

climate

Shoes Make an Impact Before You Even Wear Them

No matter how consciously we create, making shoes has an impact on the planet, particularly when it comes to our climate. We've been measuring our greenhouse gas emissions since 2021, because you can't fix what you don't know.

In 2025, we hit 100% renewable electricity across every KEEN office, garage, and facility we own and operate around the world. But our biggest climate challenge sits in our supply chain – the raw materials, manufacturing, and shipping that go into every pair. It accounts for more than 97% of our total greenhouse gas footprint. We've committed to cutting those emissions by 45% per thousand pairs by 2033, the year KEEN turns 30. KEENers from across the business have helped create the roadmap to get there.

66%

reduction in Scope 1 and Scope 2 emissions (direct emissions and purchased electricity) since 2021

8%

reduction in Scope 3 emissions (supply chain and value chain activities) on an intensity basis since 2021

product

We Want Forever Shoes. Not a Forever Footprint.

Shoes on feet, not in landfills. We’ve always believed that the most sustainable shoe is the one you can keep wearing. And it shows up in how we design – building products that are made to last, with better materials, and with long-term impact in mind. That’s what our Consciously Created approach is all about.

No single step solves it. But taken together, they add up. Our KEEN.FUSION construction creates a longer-lasting bond between the upper and sole without the use of toxic glues or solvents – and we’re using this innovation in more and more of our shoes: just over 10% in 2025.

We also work hard to reduce the footprint we leave behind. We've been PFAS-free since 2018, years before it became an industry conversation. These "forever chemicals" don't break down in the environment – or in our bodies. Removing them wasn't simple, but we did it anyway. Since beginning this transition in 2014, we estimate reducing the use of intentionally added PFAS by nearly 106,000 kg across our products and supply chain.

CIRCULARITY

There’s No End to How We Combat Waste

Circularity is about keeping shoes in use longer and reducing what gets left behind. We’re building more durable products – like our Seek and Roam trail runners, designed with longer-lasting outsole innovation – and extending our products’ lives through our KEEN Care program that helps people clean, maintain, and repair their footwear.

We’re combatting waste in other new ways, too. In 2025, we relaunched RE.KEEN, our platform for giving KEEN shoes a second life, with a new third-party partner. The updated platform makes it easier for our fans to keep shoes in use longer and trade in ones they no longer wear. More adventures, less impact on the planet.

SUPPLY CHAIN

Most Footwear Brands Don’t Make Their Own Shoes. We Do.

What makes KEEN different is not just what we make, but how we make it. We own and operate a portion of our manufacturing, which is unique in the footwear industry. This allows us to move faster – testing, learning, and scaling better practices across our broader supply chain.

The three factories we own in Thailand, the Dominican Republic, and the U.S. produce 27% of everything KEEN makes. In 2025, our U.S. factory, KEEN American Built, moved to a bigger home next to our distribution center in Shepherdsville, Kentucky, to responsibly grow domestic production and reduce our carbon footprint – a story that was featured in the New York Times. Based on shipping alone, this move is estimated to reduce KEEN’s production of CO2 by 2,800 tons in a calendar year.

27%

of all KEEN shoes are made in factories owned and operated by our parent company

20

contract manufacturers across 8 countries

community

The Better We Do, the More Good We Can Do

We make shoes to make a difference. Being family-owned allows us to use our profits to support our mission of leaving the planet better than we found it.

In 2025, we gave $3.24M in cash grants and product donations to 88 community partners around the world. We protected land through The Conservation Alliance and Runners for Public Lands, launched the Whyser POW slip-on shoe that supports Protect Our Winters climate advocacy efforts, and responded to natural disasters around the world.

When the LA fires swept through Southern California, we donated $30,000 to mutual aid organizations and sent nearly 15,000 pairs of shoes – along with a team of KEENers for a full week – to make sure the right footwear got to the right people.

PEOPLE

We Don’t Just Work Here

At KEEN, we’re not employees, we’re KEENers. And each one of us gets up to 40 hours of paid volunteer time each year to give back to our communities. In 2025, we logged 3,489 hours. Walking the walk is what we love most about working at KEEN.

3,489

volunteer hours logged by KEENers globally in 2025

20

years of offering paid volunteer time as a company policy

progress

Every Step Matters. And We're Taking More.

We made real progress this year, and we also missed some targets. Being accountable is the first step to taking the next steps. That’s exactly why we set goals. Look to the horizon. Do everything we can to get there.

We set diversity goals in 2020, and in 2025 we didn't fully reach them. BIPOC representation and women in leadership improved year-over-year, but fell short of our targets. Our 2030 goals stand, and we're investing in hiring, development, and retention to get there.

We also didn’t quite reach our solvent-reduction goal. Solvents are deeply embedded in how footwear is glued and cleaned. Removing them takes new technology, new processes, and time we don't have as much of as we'd like. We're not done trying.

GOAL 01

Solvent-Free Manufacturing

GOAL

20%

RESULT

11%

GOAL 02

BIPOC Representation At HQ

GOAL

20%

RESULT

17%

GOAL 03

Women In Director + Roles

GOAL

50%

RESULT

36%

GOAL 04

100% Renewable Electricity

GOAL

100%

RESULT

100%

GOAL 05

PFAS-Free Across All Products

SINCE

2018

GOAL 06

Reduced Carbon Footprint Per Pair

RESULT

8% Lower Since 2021

This Is the State of the Movement

We have more work to do. And while the challenges we’re determined to solve are bigger than any one company, progress happens when companies, partners, and communities move forward together. By sharing what we’ve learned, partnering across our industry, and continuing to push forward, we believe meaningful change is possible. Thanks for making a KEEN Effect with us.
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